Under Armour Steps Up Efforts To Bring New Customers To The Brand

The company has talked about how its direct to consumer business represents a big opportunity to bring a new customer to the brand. The U.S. based sportswear company is using the brand house as an opportunity to tell a broader story about the brand to potential new customers. This is something it cannot do when it is selling its products in a third party department store. Separately, the company will soon integrate its fitness initiatives into its store concepts. In the earnings call, the compan...